{"id":4668,"date":"2023-07-10T14:28:04","date_gmt":"2023-07-10T12:28:04","guid":{"rendered":"https:\/\/new.retorika.fr\/developper-ses-ventes-avec-la-sprezzatura\/"},"modified":"2023-07-17T15:58:05","modified_gmt":"2023-07-17T13:58:05","slug":"grow-your-sales-with-sprezzatura","status":"publish","type":"page","link":"https:\/\/www.retorika.fr\/en\/grow-your-sales-with-sprezzatura\/","title":{"rendered":"Grow your sales with sprezzatura!"},"content":{"rendered":"\t\t
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Grow your sales with sprezzatura!<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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According to Baldassare Castiglione in The Book of the Courtier, sprezzatura is one of a courtier\u2019s essential virtues. Castiglione\u2019s aim is to \u201cpractice in all things a certain nonchalance which conceals all artistry and makes whatever one says or does seem uncontrived and effortless. True art is what does not seem to be art.\u201d<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Do you understand this sentence? I must confess I don\u2019t\u2026.!<\/p>

More sincerely, the term sprezzatura also refers to a way of dressing that feigns nonchalance, in outfits that have actually been carefully chosen. Marcello Mastroianni, for example, embodies this nonchalant \u201cclass\u201d. In short, a neglected form of chic, elegance without any acknowledgement of the work required, as if it were a natural quality.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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From a business point of view, it\u2019s that little bit of soul you might put into your rapport with a customer or partner.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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For example:
\u2013 Special attention in the context of the relationship: receiving them exceptionally well, celebrating a project, sending original, heartfelt wishes to mark an anniversary or promotion\u2026 whilst at the same time remaining \u201ccompliant\u201d \ud83d\ude09
\u2013 A commercial gesture to cement your bond with a customer in the context of services provided: a relevant upgrade, suitable discount, complementary service, warranty extension, etc\u2026
\u2013 Anticipating their needs rather than simply reacting, providing a study or information with high added value, connection with a quality contact, being not just a salesperson but a genuine advisor, informing customers in a proactive way\u2026<\/p>

How have you succeeded in leveraging this sprezzatura to go beyond what\u2019s simply necessary and really differentiate yourself or increase customer loyalty?<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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By Virgil Benyayer<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Grow your sales with sprezzatura! According to Baldassare Castiglione in The Book of the Courtier, sprezzatura is one of a courtier\u2019s essential virtues. Castiglione\u2019s aim is to \u201cpractice in all things a certain nonchalance which conceals all artistry and makes whatever one says or does seem uncontrived and effortless. True art is what does not… Continue reading Grow your sales with sprezzatura!<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"footnotes":""},"class_list":["post-4668","page","type-page","status-publish","hentry","entry"],"yoast_head":"\nGrow your sales with sprezzatura! - Retorika<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retorika.fr\/en\/grow-your-sales-with-sprezzatura\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Grow your sales with sprezzatura! - Retorika\" \/>\n<meta property=\"og:description\" content=\"Grow your sales with sprezzatura! According to Baldassare Castiglione in The Book of the Courtier, sprezzatura is one of a courtier\u2019s essential virtues. Castiglione\u2019s aim is to \u201cpractice in all things a certain nonchalance which conceals all artistry and makes whatever one says or does seem uncontrived and effortless. 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