{"id":4681,"date":"2023-07-10T16:31:49","date_gmt":"2023-07-10T14:31:49","guid":{"rendered":"https:\/\/new.retorika.fr\/edito\/"},"modified":"2025-11-17T10:09:00","modified_gmt":"2025-11-17T09:09:00","slug":"edito","status":"publish","type":"page","link":"https:\/\/www.retorika.fr\/en\/edito\/","title":{"rendered":"EDITORIAL"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"4681\" class=\"elementor elementor-4681 elementor-3904\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c1fc445 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c1fc445\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-80ad55e\" data-id=\"80ad55e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6cf146e elementor-widget elementor-widget-image\" data-id=\"6cf146e\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"225\" height=\"300\" src=\"https:\/\/www.retorika.fr\/wp-content\/uploads\/2025\/09\/Virgil-benyayer-conferencier-force-de-vente-225x300.jpg\" class=\"attachment-medium size-medium wp-image-5627\" alt=\"Virgil Benyayer fondateur Retorika performance commerciale\" srcset=\"https:\/\/www.retorika.fr\/wp-content\/uploads\/2025\/09\/Virgil-benyayer-conferencier-force-de-vente-225x300.jpg 225w, https:\/\/www.retorika.fr\/wp-content\/uploads\/2025\/09\/Virgil-benyayer-conferencier-force-de-vente-768x1023.jpg 768w, https:\/\/www.retorika.fr\/wp-content\/uploads\/2025\/09\/Virgil-benyayer-conferencier-force-de-vente.jpg 1013w\" sizes=\"(max-width: 225px) 100vw, 225px\" style=\"width:100%;height:133.27%;max-width:1013px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-388f576\" data-id=\"388f576\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-10dd55f7 elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"10dd55f7\" data-element_type=\"widget\" data-settings=\"{&quot;motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;_animation&quot;:&quot;bounceInLeft&quot;,&quot;motion_fx_devices&quot;:[&quot;desktop&quot;,&quot;tablet&quot;,&quot;mobile&quot;]}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">\u00c9DITORIAL<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7430243 elementor-widget-divider--view-line elementor-invisible elementor-widget elementor-widget-divider\" data-id=\"7430243\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;bounceInLeft&quot;}\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-60093e00 elementor-widget elementor-widget-text-editor\" data-id=\"60093e00\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>\u201cThe secret of the RETORIKA method is that it adapts to suit every specific case.<\/strong> We do not pretend to have ready-made solutions, because our approach is, above all, ultra-pragmatic: we work as close as possible to the reality of your company, on real cases.<\/p><p>\u00a0<\/p><p><strong>For over 20 years, our partners have been selecting and improving the best techniques and tried-and-tested fun-learning tools<\/strong>, enabling us today to offer you an extremely effective methodology for training your staff in the various stages of negotiations, like athletes warming up before competing.<\/p><p>\u00a0<\/p><p><strong>Because if champions follow training programs before their big days<\/strong>, then sales advisors should all do so too in order to win their sale-closing contests. At Retorika, we offer directors, managers, and field teams the possibility of learning how to train and practice effectively in order to notch up small and large victories one after another. Step up into the ring with us, and you will see the result in your next sales figures!\u201d<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-46194f3 elementor-widget elementor-widget-text-editor\" data-id=\"46194f3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Virgil Benyayer<\/strong><br \/>Founder of Retorika<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5b80604c elementor-section-full_width elementor-section-height-min-height elementor-section-items-stretch elementor-section-height-default\" data-id=\"5b80604c\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-59c5b24c\" data-id=\"59c5b24c\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fdca2b6 elementor-widget elementor-widget-heading\" data-id=\"fdca2b6\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Practice succeeding ! <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1577abc4 elementor-tablet-align-center elementor-widget elementor-widget-button\" data-id=\"1577abc4\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.retorika.fr\/en\/contact\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Contact us  <\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-6d82759\" data-id=\"6d82759\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>\u00c9DITORIAL \u201cThe secret of the RETORIKA method is that it adapts to suit every specific case. We do not pretend to have ready-made solutions, because our approach is, above all, ultra-pragmatic: we work as close as possible to the reality of your company, on real cases. \u00a0 For over 20 years, our partners have been&hellip; <a class=\"more-link\" href=\"https:\/\/www.retorika.fr\/en\/edito\/\">Continue reading <span class=\"screen-reader-text\">EDITORIAL<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"footnotes":""},"class_list":["post-4681","page","type-page","status-publish","hentry","entry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>EDITORIAL - Retorika<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retorika.fr\/en\/edito\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"EDITORIAL - Retorika\" \/>\n<meta property=\"og:description\" content=\"\u00c9DITORIAL \u201cThe secret of the RETORIKA method is that it adapts to suit every specific case. We do not pretend to have ready-made solutions, because our approach is, above all, ultra-pragmatic: we work as close as possible to the reality of your company, on real cases. \u00a0 For over 20 years, our partners have been&hellip; Continue reading EDITORIAL\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.retorika.fr\/en\/edito\/\" \/>\n<meta property=\"og:site_name\" content=\"Retorika\" \/>\n<meta property=\"article:modified_time\" content=\"2025-11-17T09:09:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.retorika.fr\/wp-content\/uploads\/2025\/09\/Virgil-benyayer-conferencier-force-de-vente.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1013\" \/>\n\t<meta property=\"og:image:height\" content=\"1350\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.retorika.fr\/en\/edito\/\",\"url\":\"https:\/\/www.retorika.fr\/en\/edito\/\",\"name\":\"EDITORIAL - Retorika\",\"isPartOf\":{\"@id\":\"https:\/\/www.retorika.fr\/en\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.retorika.fr\/en\/edito\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.retorika.fr\/en\/edito\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.retorika.fr\/wp-content\/uploads\/2025\/09\/Virgil-benyayer-conferencier-force-de-vente-225x300.jpg\",\"datePublished\":\"2023-07-10T14:31:49+00:00\",\"dateModified\":\"2025-11-17T09:09:00+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/www.retorika.fr\/en\/edito\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.retorika.fr\/en\/edito\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.retorika.fr\/en\/edito\/#primaryimage\",\"url\":\"https:\/\/www.retorika.fr\/wp-content\/uploads\/2025\/09\/Virgil-benyayer-conferencier-force-de-vente-225x300.jpg\",\"contentUrl\":\"https:\/\/www.retorika.fr\/wp-content\/uploads\/2025\/09\/Virgil-benyayer-conferencier-force-de-vente-225x300.jpg\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.retorika.fr\/en\/edito\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Accueil\",\"item\":\"https:\/\/www.retorika.fr\/en\/home\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"EDITORIAL\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.retorika.fr\/en\/#website\",\"url\":\"https:\/\/www.retorika.fr\/en\/\",\"name\":\"Retorika\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/www.retorika.fr\/en\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.retorika.fr\/en\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.retorika.fr\/en\/#organization\",\"name\":\"Retorika\",\"url\":\"https:\/\/www.retorika.fr\/en\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.retorika.fr\/en\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.retorika.fr\/wp-content\/uploads\/2023\/06\/test-logo-copie.jpg\",\"contentUrl\":\"https:\/\/www.retorika.fr\/wp-content\/uploads\/2023\/06\/test-logo-copie.jpg\",\"width\":500,\"height\":231,\"caption\":\"Retorika\"},\"image\":{\"@id\":\"https:\/\/www.retorika.fr\/en\/#\/schema\/logo\/image\/\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"EDITORIAL - Retorika","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.retorika.fr\/en\/edito\/","og_locale":"en_US","og_type":"article","og_title":"EDITORIAL - Retorika","og_description":"\u00c9DITORIAL \u201cThe secret of the RETORIKA method is that it adapts to suit every specific case. We do not pretend to have ready-made solutions, because our approach is, above all, ultra-pragmatic: we work as close as possible to the reality of your company, on real cases. \u00a0 For over 20 years, our partners have been&hellip; Continue reading EDITORIAL","og_url":"https:\/\/www.retorika.fr\/en\/edito\/","og_site_name":"Retorika","article_modified_time":"2025-11-17T09:09:00+00:00","og_image":[{"width":1013,"height":1350,"url":"https:\/\/www.retorika.fr\/wp-content\/uploads\/2025\/09\/Virgil-benyayer-conferencier-force-de-vente.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.retorika.fr\/en\/edito\/","url":"https:\/\/www.retorika.fr\/en\/edito\/","name":"EDITORIAL - Retorika","isPartOf":{"@id":"https:\/\/www.retorika.fr\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.retorika.fr\/en\/edito\/#primaryimage"},"image":{"@id":"https:\/\/www.retorika.fr\/en\/edito\/#primaryimage"},"thumbnailUrl":"https:\/\/www.retorika.fr\/wp-content\/uploads\/2025\/09\/Virgil-benyayer-conferencier-force-de-vente-225x300.jpg","datePublished":"2023-07-10T14:31:49+00:00","dateModified":"2025-11-17T09:09:00+00:00","breadcrumb":{"@id":"https:\/\/www.retorika.fr\/en\/edito\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.retorika.fr\/en\/edito\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.retorika.fr\/en\/edito\/#primaryimage","url":"https:\/\/www.retorika.fr\/wp-content\/uploads\/2025\/09\/Virgil-benyayer-conferencier-force-de-vente-225x300.jpg","contentUrl":"https:\/\/www.retorika.fr\/wp-content\/uploads\/2025\/09\/Virgil-benyayer-conferencier-force-de-vente-225x300.jpg"},{"@type":"BreadcrumbList","@id":"https:\/\/www.retorika.fr\/en\/edito\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Accueil","item":"https:\/\/www.retorika.fr\/en\/home\/"},{"@type":"ListItem","position":2,"name":"EDITORIAL"}]},{"@type":"WebSite","@id":"https:\/\/www.retorika.fr\/en\/#website","url":"https:\/\/www.retorika.fr\/en\/","name":"Retorika","description":"","publisher":{"@id":"https:\/\/www.retorika.fr\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.retorika.fr\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.retorika.fr\/en\/#organization","name":"Retorika","url":"https:\/\/www.retorika.fr\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.retorika.fr\/en\/#\/schema\/logo\/image\/","url":"https:\/\/www.retorika.fr\/wp-content\/uploads\/2023\/06\/test-logo-copie.jpg","contentUrl":"https:\/\/www.retorika.fr\/wp-content\/uploads\/2023\/06\/test-logo-copie.jpg","width":500,"height":231,"caption":"Retorika"},"image":{"@id":"https:\/\/www.retorika.fr\/en\/#\/schema\/logo\/image\/"}}]}},"_links":{"self":[{"href":"https:\/\/www.retorika.fr\/en\/wp-json\/wp\/v2\/pages\/4681","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.retorika.fr\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.retorika.fr\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.retorika.fr\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.retorika.fr\/en\/wp-json\/wp\/v2\/comments?post=4681"}],"version-history":[{"count":68,"href":"https:\/\/www.retorika.fr\/en\/wp-json\/wp\/v2\/pages\/4681\/revisions"}],"predecessor-version":[{"id":6683,"href":"https:\/\/www.retorika.fr\/en\/wp-json\/wp\/v2\/pages\/4681\/revisions\/6683"}],"wp:attachment":[{"href":"https:\/\/www.retorika.fr\/en\/wp-json\/wp\/v2\/media?parent=4681"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}