{"id":6524,"date":"2025-07-13T16:52:59","date_gmt":"2025-07-13T14:52:59","guid":{"rendered":"https:\/\/www.retorika.fr\/2025\/07\/13\/the-caravaggio-affair-judith-and-holofernes-an-extraordinary-auction\/"},"modified":"2025-10-24T15:41:39","modified_gmt":"2025-10-24T13:41:39","slug":"the-caravaggio-affair-judith-and-holofernes-an-extraordinary-auction","status":"publish","type":"post","link":"https:\/\/www.retorika.fr\/en\/2025\/07\/13\/the-caravaggio-affair-judith-and-holofernes-an-extraordinary-auction\/","title":{"rendered":"The Caravaggio Affair: Judith and Holofernes, an extraordinary auction"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"6524\" class=\"elementor elementor-6524 elementor-5735\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-77f38822 elementor-section-height-min-height elementor-section-boxed elementor-section-height-default elementor-section-items-middle\" data-id=\"77f38822\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3a7bd9cb\" data-id=\"3a7bd9cb\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-60f53731 elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"60f53731\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:100}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">The Caravaggio Affair:  <\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-353ce0d3 elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"353ce0d3\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:100}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Judith and Holofernes, an extraordinary auction<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-430d9422 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"430d9422\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-16 elementor-top-column elementor-element elementor-element-26fbb2d9\" data-id=\"26fbb2d9\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-4e8133be\" data-id=\"4e8133be\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-144a91e1 elementor-widget elementor-widget-text-editor\" data-id=\"144a91e1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>By Virgil Benyayer<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-10b75d30 elementor-widget elementor-widget-spacer\" data-id=\"10b75d30\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b0f5aca elementor-widget elementor-widget-text-editor\" data-id=\"b0f5aca\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2 data-start=\"377\" data-end=\"411\">A story worthy of a thriller<\/h2><p data-start=\"412\" data-end=\"738\">The documentary <strong data-start=\"428\" data-end=\"454\">&#8220;L&#8217;affaire Caravage&#8221;,<\/strong> broadcast on Arte, looks back at the sale of the painting <em data-start=\"506\" data-end=\"528\">Judith and Holofernes<\/em>, discovered in Toulouse and attributed &#8211; perhaps &#8211; to the Italian painter <strong data-start=\"596\" data-end=\"611\">Caravaggio<\/strong>.<br data-start=\"612\" data-end=\"615\">Shot like a thriller, it plunges behind the scenes of an <strong data-start=\"685\" data-end=\"704\">art market<\/strong> as fascinating as it is irrational.<\/p><h2 data-start=\"745\" data-end=\"801\"> <\/h2><h2 data-start=\"745\" data-end=\"801\">Appraising the painting: Caravaggio or not Caravaggio?<\/h2><p data-start=\"802\" data-end=\"1015\">The first step was to determine whether the painting was in fact by Caravaggio or by another painter.<br data-start=\"913\" data-end=\"916\">A crucial issue, since this <strong data-start=\"944\" data-end=\"1001\">expertise directly determines the work&#8217;s market value<\/strong>.<\/p><p data-start=\"802\" data-end=\"1015\"> <\/p><h2 data-start=\"1022\" data-end=\"1060\">An ambitious sales strategy<\/h2><p data-start=\"1061\" data-end=\"1262\">The auctioneer implements a bold sales tactic, hoping to see bids rise from the <strong data-start=\"1169\" data-end=\"1209\">starting price of 30 million euros<\/strong> to <strong data-start=\"1212\" data-end=\"1236\">120 million euros<\/strong>.<br data-start=\"1237\" data-end=\"1240\">His choices include:<\/p><ul data-start=\"1263\" data-end=\"1646\"><li data-start=\"1263\" data-end=\"1325\"><p data-start=\"1265\" data-end=\"1325\">last-minute <strong data-start=\"1265\" data-end=\"1292\">cleaning of the painting<\/strong>,<\/p><\/li><li data-start=\"1326\" data-end=\"1402\"><p data-start=\"1328\" data-end=\"1402\">the creation of a <strong data-start=\"1345\" data-end=\"1364\">premium file<\/strong> proving the authenticity of the work,<\/p><\/li><li data-start=\"1403\" data-end=\"1514\"><p data-start=\"1405\" data-end=\"1514\">an <strong data-start=\"1409\" data-end=\"1449\">international exhibition in New York<\/strong> at Adam Williams Fine Art, to attract buyers and museums,<\/p><\/li><li data-start=\"1515\" data-end=\"1646\"><p data-start=\"1517\" data-end=\"1646\">and the atypical choice of the <strong data-start=\"1544\" data-end=\"1576\">Toulouse auction house<\/strong>, rather than the big London houses Sotheby&#8217;s or Christie&#8217;s.<\/p><\/li><\/ul><p data-start=\"1648\" data-end=\"1690\">A risky gamble with an unexpected outcome&#8230;<\/p><h2 data-start=\"1697\" data-end=\"1742\"> <\/h2><h2 data-start=\"1697\" data-end=\"1742\">Price and value: a subjective equation<\/h2><p data-start=\"1743\" data-end=\"1783\"> <\/p><p data-start=\"1743\" data-end=\"1783\">As <strong data-start=\"1760\" data-end=\"1779\">Publilius Syrus<\/strong> wrote:<\/p><blockquote data-start=\"1784\" data-end=\"1885\"><p data-start=\"1786\" data-end=\"1885\">&#8220;Things are only as valuable as the price the buyer is willing to pay for them.<\/p><\/blockquote><p data-start=\"1887\" data-end=\"2052\">This maxim perfectly illustrates how <strong data-start=\"1925\" data-end=\"1962\">the art market works<\/strong>, where passion, reputation and rarity often take precedence over purely rational criteria.<\/p><p data-start=\"1887\" data-end=\"2052\"> <\/p><h2 data-start=\"2059\" data-end=\"2094\">Lessons for your own sales<\/h2><p data-start=\"2095\" data-end=\"2248\">If the sale of a painting attributed to Caravaggio is exceptional, it also inspires more &#8220;classic&#8221; sales. Here are a few key questions to ask yourself: <\/p><ul data-start=\"2250\" data-end=\"2581\"><li data-start=\"2250\" data-end=\"2314\"><p data-start=\"2252\" data-end=\"2314\">How do you determine your <strong data-start=\"2275\" data-end=\"2292\">standard price<\/strong> before negotiation?<\/p><\/li><li data-start=\"2315\" data-end=\"2404\"><p data-start=\"2317\" data-end=\"2404\">How do you ensure <strong data-start=\"2336\" data-end=\"2358\">upstream promotion<\/strong> (advertising, showcasing, storytelling)?<\/p><\/li><li data-start=\"2405\" data-end=\"2484\"><p data-start=\"2407\" data-end=\"2484\">Which <strong data-start=\"2413\" data-end=\"2432\">sales channels<\/strong> to choose (online, boutiques, trade shows, events)?<\/p><\/li><li data-start=\"2485\" data-end=\"2581\"><p data-start=\"2487\" data-end=\"2581\">How can you <strong data-start=\"2495\" data-end=\"2524\">prove the added value of<\/strong> your offer (diagnostics, labels, certifications)?<\/p><\/li><\/ul><p data-start=\"2583\" data-end=\"2711\"> <\/p><p data-start=\"2583\" data-end=\"2711\">These reflections, drawn from the art market, apply just as much to <strong data-start=\"2655\" data-end=\"2676\">commercial sales<\/strong> as to <strong data-start=\"2685\" data-end=\"2708\">marketing strategy<\/strong>.<\/p><p data-start=\"2718\" data-end=\"2847\"> <\/p><p data-start=\"2718\" data-end=\"2847\">How do you define the value of your offers, and what tactics do you use to convince your buyers?<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-16 elementor-top-column elementor-element elementor-element-4a31da5\" data-id=\"4a31da5\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-415fb23d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"415fb23d\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-16 elementor-top-column elementor-element elementor-element-6cf28069\" data-id=\"6cf28069\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-294c914b\" data-id=\"294c914b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-20bb3dc6 elementor-widget elementor-widget-text-editor\" data-id=\"20bb3dc6\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>ON THE SAME THEME :  <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-16 elementor-top-column elementor-element elementor-element-1c1c4d4a\" data-id=\"1c1c4d4a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-63aa690d elementor-section-height-min-height elementor-section-boxed elementor-section-height-default elementor-section-items-middle\" data-id=\"63aa690d\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container 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extraordinary auction By Virgil Benyayer A story worthy of a thriller The documentary &#8220;L&#8217;affaire Caravage&#8221;, broadcast on Arte, looks back at the sale of the painting Judith and Holofernes, discovered in Toulouse and attributed &#8211; perhaps &#8211; to the Italian painter Caravaggio.Shot like a thriller, it plunges behind&hellip; <a class=\"more-link\" href=\"https:\/\/www.retorika.fr\/en\/2025\/07\/13\/the-caravaggio-affair-judith-and-holofernes-an-extraordinary-auction\/\">Continue reading <span class=\"screen-reader-text\">The Caravaggio Affair: Judith and Holofernes, an extraordinary auction<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":4649,"comment_status":"closed","ping_status":"open","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"footnotes":""},"categories":[25],"tags":[],"class_list":["post-6524","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sales","entry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The Caravaggio Affair: Judith and Holofernes, an extraordinary auction - Retorika<\/title>\n<meta name=\"description\" content=\"Arte recounts the Caravaggio affair: the sale of the painting Judith and Holofernes in Toulouse. 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