{"id":6536,"date":"2025-10-01T19:31:44","date_gmt":"2025-10-01T17:31:44","guid":{"rendered":"https:\/\/www.retorika.fr\/2025\/10\/01\/ai-in-business-avoid-denial-and-hyper-action\/"},"modified":"2025-10-24T15:41:45","modified_gmt":"2025-10-24T13:41:45","slug":"ai-in-business-avoid-denial-and-hyper-action","status":"publish","type":"post","link":"https:\/\/www.retorika.fr\/en\/2025\/10\/01\/ai-in-business-avoid-denial-and-hyper-action\/","title":{"rendered":"AI in business: avoid denial and hyper-action"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"6536\" class=\"elementor elementor-6536 elementor-5974\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-634955c3 elementor-section-height-min-height elementor-section-boxed elementor-section-height-default elementor-section-items-middle\" data-id=\"634955c3\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-29540ead\" data-id=\"29540ead\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e60d12 elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"e60d12\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:100}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">The real danger of AI in business:  <\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-215d898d elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"215d898d\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:100}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">denial or hyper-action?<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7e77a124 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7e77a124\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-16 elementor-top-column elementor-element elementor-element-7516984b\" data-id=\"7516984b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-6cf1cbfa\" data-id=\"6cf1cbfa\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3ef7c573 elementor-widget elementor-widget-text-editor\" data-id=\"3ef7c573\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>By Virgil Benyayer<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-651e7379 elementor-widget elementor-widget-spacer\" data-id=\"651e7379\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6327be62 elementor-widget elementor-widget-text-editor\" data-id=\"6327be62\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2 data-start=\"159\" data-end=\"212\">AI: an adopted but poorly integrated technology<\/h2><p data-start=\"213\" data-end=\"456\"> <\/p><p data-start=\"213\" data-end=\"456\">Artificial intelligence is advancing rapidly. According to a McKinsey study (June 2025), <strong data-start=\"304\" data-end=\"374\">over 80% of companies have adopted generative AI tools<\/strong>. Yet <strong data-start=\"386\" data-end=\"437\">only 1% consider themselves mature<\/strong> in their use.  <\/p><p data-start=\"458\" data-end=\"560\"> <\/p><p data-start=\"458\" data-end=\"560\">Why such a gap? Because most organizations oscillate between two pitfalls: <\/p><ul data-start=\"561\" data-end=\"692\"><li data-start=\"561\" data-end=\"617\"><p data-start=\"563\" data-end=\"617\"><strong data-start=\"566\" data-end=\"586\">comfortable denial<\/strong>, which blocks all reflection,<\/p><\/li><li data-start=\"618\" data-end=\"692\"><p data-start=\"620\" data-end=\"692\">and<strong data-start=\"625\" data-end=\"647\">naive hyper-action<\/strong>, which multiplies projects without strategy.<\/p><\/li><\/ul><p data-start=\"694\" data-end=\"792\">In both cases, AI is reduced to a technical gadget, far from its transformative potential.<\/p><p data-start=\"694\" data-end=\"792\"> <\/p><h2 data-start=\"799\" data-end=\"845\">Denial: &#8220;it&#8217;s not our priority&#8221;.<\/h2><p data-start=\"846\" data-end=\"906\"> <\/p><p data-start=\"846\" data-end=\"906\">In some large groups, inaction is justified by :<\/p><ul data-start=\"907\" data-end=\"1011\"><li data-start=\"907\" data-end=\"932\"><p data-start=\"909\" data-end=\"932\">silo culture,<\/p><\/li><li data-start=\"933\" data-end=\"968\"><p data-start=\"935\" data-end=\"968\">data confidentiality,<\/p><\/li><li data-start=\"969\" data-end=\"1011\"><p data-start=\"971\" data-end=\"1011\">or regulatory complexity.<\/p><\/li><\/ul><p data-start=\"1013\" data-end=\"1102\">But behind these arguments often lies a <strong data-start=\"1062\" data-end=\"1099\">lack of a clear strategic framework<\/strong>.<\/p><p data-start=\"1104\" data-end=\"1340\"> <\/p><p data-start=\"1104\" data-end=\"1340\">Several of the executives interviewed went further: for them, AI is sometimes perceived as a <strong data-start=\"1196\" data-end=\"1215\">gimmicky buzzword<\/strong>, with no real utility for the business. This skepticism fuels resistance from support teams and encourages inaction. <\/p><p data-start=\"1342\" data-end=\"1445\"> <\/p><p data-start=\"1342\" data-end=\"1445\">As a result, marginal tasks are optimized, but the overall management is never questioned.<\/p><p data-start=\"1342\" data-end=\"1445\"> <\/p><h2 data-start=\"1452\" data-end=\"1502\">Hyper-action: &#8220;let&#8217;s make a bot for everything&#8221;.<\/h2><p data-start=\"1503\" data-end=\"1600\"> <\/p><p data-start=\"1503\" data-end=\"1600\">At the other end of the spectrum, some companies are rushing into AI with enthusiasm&#8230; but no vision.<\/p><p data-start=\"1602\" data-end=\"1624\">Common examples:<\/p><ul data-start=\"1625\" data-end=\"1772\"><li data-start=\"1625\" data-end=\"1641\"><p data-start=\"1627\" data-end=\"1641\">HR chatbots,<\/p><\/li><li data-start=\"1642\" data-end=\"1668\"><p data-start=\"1644\" data-end=\"1668\">commercial co-drivers,<\/p><\/li><li data-start=\"1669\" data-end=\"1694\"><p data-start=\"1671\" data-end=\"1694\">AI for sorting CVs,<\/p><\/li><li data-start=\"1695\" data-end=\"1772\"><p data-start=\"1697\" data-end=\"1772\">generative tools to automate newsletters and marketing proposals.<\/p><\/li><\/ul><p data-start=\"1774\" data-end=\"1996\"> <\/p><p data-start=\"1774\" data-end=\"1996\">This frenzy gives the illusion of progress, but leads to <strong data-start=\"1840\" data-end=\"1864\">ineffective tinkering<\/strong>. Without managerial alignment or reflection on human impacts, AI becomes a <strong data-start=\"1948\" data-end=\"1973\">technological showcase<\/strong>, with no lasting effect. <\/p><p data-start=\"1998\" data-end=\"2191\">The figures confirm this paradox: <strong data-start=\"2036\" data-end=\"2134\">80% of companies observe no significant gain in operating profit (EBIT)<\/strong> despite the adoption of generative AI (McKinsey, 2025).<\/p><h2 data-start=\"2198\" data-end=\"2246\"> <\/h2><h2 data-start=\"2198\" data-end=\"2246\">The right reflex: set a strategic framework<\/h2><p data-start=\"2247\" data-end=\"2379\"> <\/p><p data-start=\"2247\" data-end=\"2379\">AI must neither be ignored nor subjected to a frantic race. The <strong data-start=\"2315\" data-end=\"2336\">right use of AI<\/strong> depends on a clear strategic choice: <\/p><ol data-start=\"2381\" data-end=\"2659\"><li data-start=\"2381\" data-end=\"2460\"><p data-start=\"2384\" data-end=\"2460\"><strong data-start=\"2384\" data-end=\"2408\">Clarify your ambition<\/strong>: what do you want to transform, and why?<\/p><\/li><li data-start=\"2461\" data-end=\"2551\"><p data-start=\"2464\" data-end=\"2551\"><strong data-start=\"2464\" data-end=\"2494\">Define the expected value<\/strong>: where can AI really refine processes?<\/p><\/li><li data-start=\"2552\" data-end=\"2659\"><p data-start=\"2555\" data-end=\"2659\"><strong data-start=\"2555\" data-end=\"2584\">Aligning governance and AI<\/strong>: integrating technology into a clear, shared and coherent vision.<\/p><\/li><\/ol><p data-start=\"2661\" data-end=\"2769\"> <\/p><p data-start=\"2661\" data-end=\"2769\">It&#8217;s not a question of avoiding the waves of AI, but of learning to <strong data-start=\"2734\" data-end=\"2759\">surf<\/strong> them <strong data-start=\"2734\" data-end=\"2759\">intelligently<\/strong>.<\/p><h2 data-start=\"2776\" data-end=\"2821\"> <\/h2><h2 data-start=\"2776\" data-end=\"2821\">A key role: the Chief AI Officer (CAIO)<\/h2><p data-start=\"2822\" data-end=\"2996\">This strategic thinking is already reflected in organizational charts. The role of <strong data-start=\"2901\" data-end=\"2928\">Chief AI Officer (CAIO)<\/strong> is set to explode in 2024 (+70% in large companies, according to PwC). <\/p><p data-start=\"2998\" data-end=\"3173\">Examples: <strong data-start=\"3009\" data-end=\"3053\">GE Healthcare, Pfizer, Dell Technologies<\/strong> have all integrated a CAIO into their management.<br data-start=\"3096\" data-end=\"3099\">But beware: the CAIO is not just another &#8220;geek&#8221; around the table.<\/p><p data-start=\"3175\" data-end=\"3189\">He plays :<\/p><ul data-start=\"3190\" data-end=\"3377\"><li data-start=\"3190\" data-end=\"3249\"><p data-start=\"3192\" data-end=\"3249\">the <strong data-start=\"3195\" data-end=\"3246\">convergence between AI and growth strategy<\/strong>,<\/p><\/li><li data-start=\"3250\" data-end=\"3324\"><p data-start=\"3252\" data-end=\"3324\"><strong data-start=\"3255\" data-end=\"3321\">consistency with innovation and ethical objectives<\/strong>,<\/p><\/li><li data-start=\"3325\" data-end=\"3377\"><p data-start=\"3327\" data-end=\"3377\">a cross-functional role capable of breaking down silos.<\/p><\/li><\/ul><p data-start=\"3379\" data-end=\"3474\"> <\/p><p data-start=\"3379\" data-end=\"3474\">Without mature governance, AI, however technically brilliant, has no real impact.<\/p><h2 data-start=\"3481\" data-end=\"3520\"> <\/h2><h2 data-start=\"3481\" data-end=\"3520\">Conclusion: finding the right balance<\/h2><p data-start=\"3521\" data-end=\"3643\"> <\/p><p data-start=\"3521\" data-end=\"3643\">The real danger of AI in the enterprise is neither the technology nor its adoption, but the <strong data-start=\"3608\" data-end=\"3640\">wrong posture in the face of it<\/strong>.<\/p><ul data-start=\"3645\" data-end=\"3737\"><li data-start=\"3645\" data-end=\"3682\"><p data-start=\"3647\" data-end=\"3682\">Too much denial: we stand still.<\/p><\/li><li data-start=\"3683\" data-end=\"3737\"><p data-start=\"3685\" data-end=\"3737\">Too much hyper-action: we get restless without transforming.<\/p><\/li><\/ul><p data-start=\"3739\" data-end=\"3904\"> <\/p><p data-start=\"3739\" data-end=\"3904\">The middle way is to <strong data-start=\"3769\" data-end=\"3805\">set a clear strategic framework<\/strong>, integrate AI into the corporate vision and make it a <strong data-start=\"3868\" data-end=\"3901\">lever for aligned governance<\/strong>.<\/p><p data-start=\"3906\" data-end=\"4042\"> <\/p><p data-start=\"3906\" data-end=\"4042\">Because, in the end, AI won&#8217;t replace strategy. It will simply test your ability to decide, arbitrate and execute. <\/p><p> <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-16 elementor-top-column elementor-element elementor-element-57415a21\" data-id=\"57415a21\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-775f1596 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"775f1596\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-16 elementor-top-column elementor-element elementor-element-1c4fce4d\" data-id=\"1c4fce4d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-68883fdf\" data-id=\"68883fdf\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7233d109 elementor-widget elementor-widget-text-editor\" data-id=\"7233d109\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>ON THE SAME THEME :  <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-16 elementor-top-column elementor-element elementor-element-13f06315\" data-id=\"13f06315\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-771f267a elementor-section-height-min-height elementor-section-boxed elementor-section-height-default elementor-section-items-middle\" data-id=\"771f267a\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3c4d95b\" data-id=\"3c4d95b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6ba1fba2 elementor-grid-5 elementor-grid-tablet-2 elementor-grid-mobile-1 elementor-posts--thumbnail-top elementor-card-shadow-yes elementor-posts__hover-gradient elementor-widget elementor-widget-posts\" data-id=\"6ba1fba2\" data-element_type=\"widget\" data-settings=\"{&quot;cards_columns&quot;:&quot;5&quot;,&quot;cards_columns_tablet&quot;:&quot;2&quot;,&quot;cards_columns_mobile&quot;:&quot;1&quot;,&quot;cards_row_gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:35,&quot;sizes&quot;:[]},&quot;cards_row_gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;cards_row_gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"posts.cards\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-posts-container elementor-posts elementor-posts--skin-cards elementor-grid\" role=\"list\">\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-6498 post type-post status-publish format-standard has-post-thumbnail hentry category-ia category-non-classifiee entry\" role=\"listitem\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.retorika.fr\/en\/2025\/10\/07\/ai-5-key-lessons-for-managers\/\" tabindex=\"-1\" ><div class=\"elementor-post__thumbnail\"><img fetchpriority=\"high\" decoding=\"async\" width=\"750\" height=\"564\" src=\"https:\/\/www.retorika.fr\/wp-content\/uploads\/2025\/10\/IA-768x578.jpg\" class=\"attachment-medium_large size-medium_large wp-image-6351\" alt=\"\" srcset=\"https:\/\/www.retorika.fr\/wp-content\/uploads\/2025\/10\/IA-768x578.jpg 768w, https:\/\/www.retorika.fr\/wp-content\/uploads\/2025\/10\/IA-300x226.jpg 300w, https:\/\/www.retorika.fr\/wp-content\/uploads\/2025\/10\/IA-1024x771.jpg 1024w, https:\/\/www.retorika.fr\/wp-content\/uploads\/2025\/10\/IA-1536x1157.jpg 1536w, https:\/\/www.retorika.fr\/wp-content\/uploads\/2025\/10\/IA-2048x1543.jpg 2048w, https:\/\/www.retorika.fr\/wp-content\/uploads\/2025\/10\/IA-1568x1181.jpg 1568w, https:\/\/www.retorika.fr\/wp-content\/uploads\/2025\/10\/IA-1320x994.jpg 1320w\" sizes=\"(max-width: 750px) 100vw, 750px\" style=\"width:100%;height:75.32%;max-width:2500px;\" \/><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.retorika.fr\/en\/2025\/10\/07\/ai-5-key-lessons-for-managers\/\" >\n\t\t\t\tAI: 5 key lessons for managers\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/www.retorika.fr\/en\/2025\/10\/07\/ai-5-key-lessons-for-managers\/\" aria-label=\"Read more about AI: 5 key lessons for managers\" tabindex=\"-1\" >\n\t\t\tRead more \"\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-6500 post type-post status-publish format-standard has-post-thumbnail hentry category-ia entry\" role=\"listitem\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.retorika.fr\/en\/2025\/10\/04\/ai-in-business-governance-and-trust-at-stake\/\" tabindex=\"-1\" ><div class=\"elementor-post__thumbnail\"><img decoding=\"async\" width=\"750\" height=\"750\" src=\"https:\/\/www.retorika.fr\/wp-content\/uploads\/2025\/10\/IA-gouvernance-768x768.jpg\" class=\"attachment-medium_large size-medium_large wp-image-5946\" alt=\"\" srcset=\"https:\/\/www.retorika.fr\/wp-content\/uploads\/2025\/10\/IA-gouvernance-768x768.jpg 768w, https:\/\/www.retorika.fr\/wp-content\/uploads\/2025\/10\/IA-gouvernance-300x300.jpg 300w, https:\/\/www.retorika.fr\/wp-content\/uploads\/2025\/10\/IA-gouvernance-150x150.jpg 150w, https:\/\/www.retorika.fr\/wp-content\/uploads\/2025\/10\/IA-gouvernance.jpg 1000w\" sizes=\"(max-width: 750px) 100vw, 750px\" style=\"width:100%;height:100%;max-width:1000px;\" \/><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.retorika.fr\/en\/2025\/10\/04\/ai-in-business-governance-and-trust-at-stake\/\" >\n\t\t\t\tAI in business: governance and trust at stake\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/www.retorika.fr\/en\/2025\/10\/04\/ai-in-business-governance-and-trust-at-stake\/\" aria-label=\"Read more about AI in business: governance and trust at stake\" tabindex=\"-1\" >\n\t\t\tRead more \"\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-6529 post type-post status-publish format-standard has-post-thumbnail hentry category-ia entry\" role=\"listitem\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.retorika.fr\/en\/2025\/10\/03\/ai-and-responsibility-key-cultural-and-societal-issues\/\" tabindex=\"-1\" ><div class=\"elementor-post__thumbnail\"><img decoding=\"async\" width=\"750\" height=\"279\" src=\"https:\/\/www.retorika.fr\/wp-content\/uploads\/2025\/10\/IA-entreprise-4-768x286.jpg\" class=\"attachment-medium_large size-medium_large wp-image-5944\" alt=\"\" srcset=\"https:\/\/www.retorika.fr\/wp-content\/uploads\/2025\/10\/IA-entreprise-4-768x286.jpg 768w, https:\/\/www.retorika.fr\/wp-content\/uploads\/2025\/10\/IA-entreprise-4-300x112.jpg 300w, https:\/\/www.retorika.fr\/wp-content\/uploads\/2025\/10\/IA-entreprise-4-1024x382.jpg 1024w, https:\/\/www.retorika.fr\/wp-content\/uploads\/2025\/10\/IA-entreprise-4-1320x492.jpg 1320w, https:\/\/www.retorika.fr\/wp-content\/uploads\/2025\/10\/IA-entreprise-4.jpg 1500w\" sizes=\"(max-width: 750px) 100vw, 750px\" style=\"width:100%;height:37.27%;max-width:1500px;\" \/><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a 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By Virgil Benyayer AI: an adopted but poorly integrated technology Artificial intelligence is advancing rapidly.<\/p>\n","protected":false},"author":2,"featured_media":5942,"comment_status":"closed","ping_status":"open","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"footnotes":""},"categories":[22],"tags":[],"class_list":["post-6536","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ia","entry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>AI in business: avoid denial and hyper-action - Retorika<\/title>\n<meta name=\"description\" content=\"Faced with AI, many companies oscillate between denial and frenzy. 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