“We worked with Virgil to design and implement a training program for approximate 50 sales people across Europe. He led, managed and helped execute the program and we received very good feedback from all our colleagues. We appreciated his hands on, practical spirit and ability to engage our sales people from start to finish. Would definitely recommend him!”


Steven Dijkhuizen
Group Sales Manager

“Virgil has been our sales coach and trainer for almost two years. Speaking both English and Spanish, he was able to train our multinational sales team as a whole, which is quite unusual and very “team-building”. He managed to impress our sales managers by his preparation on both technical product, competition & company knowledge. His anglo-saxon approach of “training by entertaining” made it easy for the teams to understand complex psychological sales situations within seconds. Virgil is very close to the people he trains by remembering all the little anedoctes of our sales managers, creating a instant proximity with his students. Naturally Virgil is an eloquent and inspiring person who has been able to bring positive energy and results within my team for very affordable prices.”

Alexandre Arslan
Director, Business Development

Virgil Benyayer has provided his services twice for CFP. His customised approach and his skills as a trainer in sales techniques were an immediate success with the teams. Efficient, a good listener, and very pragmatic, Virgil has contributed to a genuine improvement in the performance of the sales team.”


Pascal Jalil
Directeur Exploitation

“As Sales Director at Coface, I had the opportunity of working with Virgil Benyayer on launching an ambitious training programme for the entire direct sales force of Coface. Starting from a full audit of our sales force, we were able to develop a customised training programme so as to work on the commercial approach, and the sales methodology with the result being a genuine upskilling of our teams that, for two years now, has enabled us to enjoy a strong growth in our sales. In short, I would like to thank Virgil and to recommend his listening ability, his supporting capacity and his expertise.”

Frédéric Orillard
Directeur Commercial – Ventes Directes

“Very professional and underpinned with strong Sales experience, the training given by Virgil from Retorika is highly beneficial. He has a great capacity for adapting to suit the corporate contexts and to meet specific expectations, and I strongly recommend him. Applying a made-to-measure approach with plenty of analogies and examples, Virgil makes the problems that we might be facing understandable and simple. Practicing becomes a game.”


Jean-Marc Dandurand
Directeur Commercial

“J‘ai souvent fait appel à Virgil Benyayer pour de nombreuses formations pour des clients sociétaires du Réseau L’Adresse ainsi que pour leurs collaborateurs. L’ensemble des prestations ont toujours été à la hauteur de mes attentes et de celles de mes clients. Virgil a une grande qualité d’écoute et est attaché à la satisfaction client et au travail accompli. Le contenu des formations est riche et compréhensible par tous.”

Catherine Joly
Responsable régionale

“Virgil Benyayer is a person worth knowing. Not only an excellent salesman but also a highly skilled trainer. He makes learning fun in his training sessions with role play. He has the trainees practice so that they gain a good command of the concepts covered in the sessions. He knows how to break down the “I can’t do it” barrier and helps his trainees develop and progress to a higher level. He is also an excellent communicator and a hard worker, always very professional. If you are seeking to improve the skills of your employees or of your clients, I can recommend him with total confidence!”


Thibaut Bissuel

“Je recommande vivement Virgil pour son professionnalisme, sa qualité d’écoute, ses capacités d’adaptation autant à la mise en place de contenus sur-mesure qu’à son public, son sens pratique et ses méthodes pragmatiques qui permettent aux apprenants d’appliquer les enseignements avec plus de facilité.”


Karine Léa Jeanjacquot
Responsable Recrutement et Formation

“Virgil is an outstanding leader, business oriented and always available for his team. From my point of view, one of Virgil key strengths is based on his dual commercial and marketing skills which allows him to exceed challenging goals. I did appreciate working with him in a trusted and fast paced environment.”


Kahina Belmiloud
Senior Manager Product Marketing


“A very interesting training course, which also helped me in my private life. I liked the media tools and the practical exercises, and I am sure that these new techniques will help me answer objections better.”

Virgnie T. 

“Amazingly interesting! I only regret one thing: not having done this training earlier, and that it did not last longer!”

Cyril B.

“A good teacher and stimulating training. Excellent exchange between the group and the trainer. Extremely full and fascinating.”


Karina S.

“One of the best training courses I’ve been on, thanks to the dynamism of the trainer. Dynamic, clear and structured! The many techniques learnt will help me on my next appointments.”

Marie E.

“A very pleasant, constructive, practical, and lively training course that will help me negotiate partnerships and answer counter-arguments.”

Laura B.

“Exactly what I was looking for: going over and going deeper into certain techniques, and learning new ones, and boosting my motivation. Thank you!”


Aurélien B

“I liked this very practical training, illustrated by us being put in various situations, watching videos, and doing role play exercises. The training being applied to real cases will be useful for me in my work… and in my personal life.”


Romain R.

“Very enriching, fun, and relevant training! Thanks Virgil! I liked the practical cases and they are going to help me in closing my sales!”


Hélène A.

“After attending your training, I felt renewed energy and I wanted to understand what was holding back a prospect of mine who had refused my proposal for budgetary reasons. So I called the prospect, we talked, and a few weeks later I received my contract proposal signed. Brilliant!”


Béatrice G