Our secret ? Work closer to the reality of your business

hone your sales strategy

Our experts teach executives, managers and field teams how to train effectively to boost their business performance.




After conducting an audit of your sales processes, we help you make the necessary changes by adjusting your sales offers to suit the market and by adapting the skills of your teams.

Transcribing your company strategy and rolling it out in the form of a sales and marketing action plan



We propose training workshops, individual coaching sessions, and field support. We provide our services the world over in French, English and Spanish.

Preparing, practicing, and debriefing real situations



We give lectures and keynote speeches at your corporate seminars and events, on topics specific to your company.

Emulation and motivation for your teams on the mental aspects and on the sales approach.


+ 0 %
increase in turnover in one year
+ 0 %
additional margin
+ 0 %
more clients
0 %
satisfaction among the employees


Virgil Benyayer


Founder and consultant of RETORIKA, Virgil Benyayer has 15 years experience in BtoB Sales and Marketing Management in France and in international environments. He delivers in French, English and Spanish.

ESCP – Ecole Supérieure de Commerce de Paris.

Michaël Aguilar

Master of conference

Master of conference and writer of several books, Michael Aguilar has been an expert in sales and motivation technics for more than 17 years. He delivers conferences on Business Negotiations at HEC and teaches at Université de Paris 1 Panthéon Sorbonne. He delivers in English and in French

INSEEC Paris, and University of California, Berkeley

Jacques Sciammas

Master of conference

Ex CEO and CFO for several international groups, Jacques Sciammas was in charge of investments and currently animates workshops on this topic in English and in French.

Harvard Executive MBA.

"We worked with Virgil to design and implement a training program for approximate 50 sales people across Europe. He led, managed and helped execute the program and we received very good feedback from all our colleagues. We appreciated his hands on, practical spirit and ability to engage our sales people from start to finish. Would definitely recommend him!

Steven Dijkhuizen Group Sales Manager EDEN SPRINGS EUROPE

"Very professional and underpinned with strong Sales experience, the training given by Virgil from Retorika is highly beneficial. He has a great capacity for adapting to suit the corporate contexts and to meet specific expectations, and I strongly recommend him. Applying a made-to-measure approach with plenty of analogies and examples, Virgil makes the problems that we might be facing understandable and simple. Practicing becomes a game.

Jean-Marc Dandurand Directeur Commercial MARCO VASCO

"Virgil Benyayer has provided his services twice for CFP. His customised approach and his skills as a trainer in sales techniques were an immediate success with the teams. Efficient, a good listener, and very pragmatic, Virgil has contributed to a genuine improvement in the performance of the sales team."

Pascal Jalil Directeur Exploitation COMPTOIR FIDUCIAIRE DE PARIS

"Virgil Benyayer is a person worth knowing. Not only an excellent salesman but also a highly skilled trainer. He makes learning fun in his training sessions with role play. He has the trainees practice so that they gain a good command of the concepts covered in the sessions. He knows how to break down the “I can’t do it” barrier and helps his trainees develop and progress to a higher level. He is also an excellent communicator and a hard worker, always very professional. If you are seeking to improve the skills of your employees or of your clients, I can recommend him with total confidence!


"Virgil is an outstanding leader, business oriented and always available for his team. From my point of view, one of Virgil key strengths is based on his dual commercial and marketing skills which allows him to exceed challenging goals. I did appreciate working with him in a trusted and fast paced environment."

Kahina Belmiloud Senior Manager Product Marketing SAP CONCUR

"I have often called on Virgil Benyayer for numerous training courses for member customers of the L'Adresse Network as well as for their employees. All the services have always met my expectations and those of my clients. Virgil is a great listener and is committed to customer satisfaction and the work accomplished. The content of the training is rich and understandable by all."

Catherine Joly Responsable régionale L’ADRESSE

Contact us and decide to start training for success!